Sole designer for the full JUJI product suite — mobile app, marketing website, CMS, and Webflow maintenance. Responsible for integrating business opportunity analysis, user profiling, and risk assessment into a coherent product experience across every touchpoint.
- End-to-end ownership across app UI, web design, CMS interface, and Webflow site upkeep
- Cross-functional collaboration with business, engineering, and compliance teams
- User research and profiling to shape loan product flows for Southeast Asian markets
Designed UX and UI for OpenApply, an international school application platform. Focused on distilling key information and core functions from the existing website into a streamlined parent-facing mobile experience.
Led the design practice at Cloud Interactive, managing a 12-person design team and driving design thinking culture across product teams. Shared passion for problem-solving through user-centred design and mentored junior to mid-level designers.
- Led design direction and quality standards across multiple product lines
- Championed design thinking methodology within cross-functional teams
- Art direction for client-facing digital products
Taipei-based Sr. UI/UX designer solving complex product problems through design thinking and user research. Conducted research studies, synthesised user insights, and translated findings into actionable design decisions.
- Led user research — interviews, usability testing, and insight synthesis
- Delivered responsive web and mobile app designs for enterprise clients
- Established component and pattern libraries to accelerate team output
Designed for both local and international clients across industries — including Eslite Hong Kong, RT-Mart (wine app), and Wing CRM. Covered end-to-end product design from concept through UI delivery.
- Designed Eslite HK social app — two complete visual styles + dark mode
- Designed RT-Mart wine discovery app with brand identity from zero
- Designed Wing CRM — field rep mobile app and manager web dashboard
Took time off as the primary caregiver for my son. Once he reached school age, I used the remaining time to study UX/UI design, build my portfolio, and transition into the digital product design field — a deliberate pivot from graphic design into UX.
Graphic designer at an advertising agency — responsible for brand communication materials across print and digital channels.
- CI (corporate identity) design and brand guideline systems
- Catalogue and print collateral design
- EDM (email direct marketing) design and commercial storyboards
Visual designer responsible for product brand direction and creative execution across the full product lifecycle.
- Product CI design and brand identity systems
- Product branding and naming
- Product creative directions and packaging design
- Key visual creative direction and execution